European eCommerce revenues jumped 30% in 2021. How can you stay in the game?

In the wake of the global pandemic, after many businesses moved into the online space, e-commerce has truly boomed. But simultaneously, what also boomed is the amount of online fraud. Just in one year from 2019 to 2020 the number of frauds in the US has almost doubled, and worldwide the trend is very similar.

‍Building a customer base is like building a full-sized castle out of LEGO bricks. Once you’ve attracted one to your e-store, it doesn’t mean that you can just move your attention to a new lead. The interest in your product is not enough for The Lazy Conqueror to make a transaction. They have their expectations....

The shift of focus to online services was the main significant feature of the sinking Titanic of the Polish economy during the lockdown. It forced many companies to completely change their strategy and subsidize digitalization. But will the pandemic-induced new consumer habits come to an end with the upcoming summers and loosening restrictions? Not at all. Mastercard's recently published report “Recovering from the Pandemic: The e-volution of commerce” reassures us: consumers are already used to online services.

As legend has it, once there was someone who knew which size to choose online and one who was sure what to buy their mother-in-law for her birthday. E-shopping can be a challenge both for customers and merchants when the present-day e-businesses need to face growing expectations of the Lazy Conquerors. Access to 24/7 support and secure payments are among them, as the former “nice to have” tools became a necessity.

What comes up to your mind first when you think about the term ,,Delivery” ? Is it a smiling guy in a red hat, carrying a long-awaited parcel from Aliexpress? A warm, steaming pizza at your door? Or maybe...