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The Lazy Conqueror Alphabet H is for Helping hand

2
min read
As legend has it, once there was someone who knew which size to choose online and one who was sure what to buy their mother-in-law for her birthday. E-shopping can be a challenge both for customers and merchants when the present-day e-businesses need to face growing expectations of the Lazy Conquerors. Access to 24/7 support and secure payments are among them, as the former “nice to have” tools became a necessity.

1. Let’s have a chat

In times of clear descriptions and even videos of a product, is live chat still a thing? – We assure you: it definitely is. Only a few customers can afford the luxury of having a personal shopper, but most of them want to be treated likewise. Accordingly, shoppers who use live chat possibilities before buying are 40% more likely to opt-in. What’s more, 63% of them are more willing to return to a site that offered live chat.

Without it, the customers feel not only disconnected but ignored.

Lazy Conquerors expect a helping hand when they encounter a problem with getting information about product quality, logistics-related issues or calculating total costs - and they expect it to be immediate.

Need some proofs? Here they are. 1 in 5 online buyers are willing to stop using a product or service if they consider the chat response time too long.

Waiting for available agents fuels frustration too: 24% of e-customers mention it as the biggest flaw as no one wants to be left with problem alone. Online businesses bear it out as well with up to 80% of them claiming that live chat facility has had a positive effect on the number of purchases, revenue, and customer loyalty.

2. The key to safety is in your hands

Helping hand through online chat is designed to ensure copious profits, leading from impeccable customer experience straight to increased sales. However, when it comes to boosting profits, a major role is also played by transaction security – up to 65% of European e-consumers worry about frauds nowadays.

That means a cut of possible income in more than a half if they consider our payment methods unsafe. Of the EU residents who don't buy online, as many as 1 in 4 mentioned concerns about the lack of transaction security as their main reason.

So when our Lazy Conqueror is determined to buy our goods, the best help he can be provided is a fast, secured payment as the closure of the transaction.

3. Simple, safe & secure: daily payments reinvented

Modern-day buyers should be provided not only the best customer service but also stress-free, convenient payment methods. However, safety doesn’t have to be expensive to be priceless. Affordable business solutions provided by ZEN can help you achieve secure, effortless cash flow and guarantee your clients to be looked after. Just as they want to.

Eventually, when the Lazy Conqueror gets informed well and feels taken care of, the only thing left for him is to rate you five stars. Are you in?

Sources:

kayako.com/live-chat-software/statistics/
companynewshq.com/company-news/personal-finance-utilities-company-news/life-in-lockdown-record-numbers-go-online-for-essentials-and-experiences/(2020)

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