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Building a customer base is like building a full-sized castle out of LEGO bricks. Once you’ve attracted one to your e-store, it doesn’t mean that you can just move your attention to a new lead. The interest in your product is not enough for customers to make a transaction. They have their expectations....
The shift of focus to online services was the main significant feature of the sinking Titanic of the Polish economy during the lockdown. It forced many companies to completely change their strategy and subsidize digitalization. But will the pandemic-induced new consumer habits come to an end with the upcoming summers and loosening restrictions? Not at all. Mastercard's recently published report “Recovering from the Pandemic: The e-volution of commerce” reassures us: consumers are already used to online services.
Central and Eastern Europe and its open approach to new technologies might be a driving motor of the continent’s online trade, as the region’s e-commerce market has noted a growth above the global average (29.1%), with a number of CEE countries in the top 30 world states in terms of e-commerce readiness.
