Marketing

Compare and contrast this with traditional means of marketing like radio, print or TV. Of course, they do target – a TV ad during an afternoon soap opera will resonate with the female audience, but the level of targeting the social media platform offers cannot be matched.

Content is the most important in social marketing. Remember to regularlypublish and offer valuable information that will be helpful and interesting toyour customers. Social media content can include images, videos, infographics,tutorials and much more. Don’t be afraid to ask questions that will incitedebate among users. Each platform has its own unique environment and voice, butthe company’s basic identity – whether that is friendly, fun or trustworthy –should remain consistent.

Like every marketing tactic, content marketing needs a strategy to work well. It’s no good diving in head first with no idea where you want to end up or what your main goal is. So, before you even start thinking about cornerstone blog content or a series for YouTube, start at the very beginning.