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The market for CBD products is growing very fast. Its value in 2026 may reach over $16.32 billion. Also in Europe, the offer of CBD products is getting wider. And the more competition the more intensive marketing and advertising activities.
If you only have one payment method set up in your account and it fails for some reason - credit card blocked, expired, reached the monthly limit, etc. - all your campaigns will automatically stop running until you settle your balance. This can be a very big issue if you’re running multiple campaigns with high spending on promotion.
Compare and contrast this with traditional means of marketing like radio, print or TV. Of course, they do target – a TV ad during an afternoon soap opera will resonate with the female audience, but the level of targeting the social media platform offers cannot be matched.
