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In the wake of the global pandemic, after many businesses moved into the online space, e-commerce has truly boomed. But simultaneously, what also boomed is the amount of online fraud. Just in one year from 2019 to 2020 the number of frauds in the US has almost doubled, and worldwide the trend is very similar.
Building a customer base is like building a full-sized castle out of LEGO bricks. Once you’ve attracted one to your e-store, it doesn’t mean that you can just move your attention to a new lead. The interest in your product is not enough for The Lazy Conqueror to make a transaction. They have their expectations....
As legend has it, once there was someone who knew which size to choose online and one who was sure what to buy their mother-in-law for her birthday. E-shopping can be a challenge both for customers and merchants when the present-day e-businesses need to face growing expectations of the Lazy Conquerors. Access to 24/7 support and secure payments are among them, as the former “nice to have” tools became a necessity.
